Friday, September 25, 2009

"That's why I do this!"

Tracy Ertl, publisher and owner of TitleTown Publishing, hand delivered my order of Torture at the Back Forty and Bodyguard to the Packers for the Mike Dauplaise’s book signing next month. Now that’s what I call customer service! One independent business taking care of another.

We had a very informational and enjoyable conversation about publishing, selling, and the book business in general. I was curious how Tracy, a former police reporter and current public safety dispatcher, began her career in publishing – especially specializing in the true crime genre. I must admit, I have never been a fan of true crime. How can authors exploit the victims and their families in that way? Boy, did I have a lot to learn! Tracy, a survivor herself, has made it her goal to educate about crime and the survival of it. Her purpose, and that of the authors she publishes, is to help readers come to a deeper understanding of the victims and make sure they are never forgotten.

The true story of the pool table rape and murder of Margaret Anderson. Left for dead, practically beheaded in a manure pile, Margaret fights for life. But in the end the single mother leaves behind a son. Author Dauplaise practically makes Margaret blow a breath at readers as he recreates the night she was killed. He then takes readers to the place she was trying to escape back to, her home state of Montana and finally on the investigative hunt of a lifetime as this America's Most Wanted drama ends with the capture of her killer five years later.
From the back of Torture at the Back Forty

What did you think of the inside cover of Torture at the Back Forty? Tracy wondered. Sheepishly I admitted not even opening the book. I had a few copies pass in and out of the store, but really had no desire to more than glance at them. Without reproach she slit the carton in front of us, placed a copy in my hand and expectantly watched as I read the short blurb. “That’s why I do this!” she exclaimed with pride as the goose bumps ran up my arms, “Isn’t it amazing that a book can have that kind of impact?”

No, I am not going to tell you what the single sentence said, you’ll have to pick up the book, but I will tell you that I just got the same reaction reading it again.

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