“I can’t believe you have this book! I’ve looked everywhere for it!!”
I have heard this many times and while I take it as a compliment, all I can think is
“why?”
Time is money, as they say. Combine that with the price of gas, why would anyone choose to drive from city to city, store to store searching for anything? Especially when you have the convenience of shopping locally. Sure, I had exactly what the customer was looking for, but if I didn’t I would be happy to order it. And I know I’m not the only independent business in town to offer this service. In fact, from my experience I believe most of us will do whatever we can to get whatever our customers are looking for. You are, after all, the reason we are here.
Next week Celebrate Your Independence with Independents.
Time is money, as they say. Combine that with the price of gas, why would anyone choose to drive from city to city, store to store searching for anything? Especially when you have the convenience of shopping locally. Sure, I had exactly what the customer was looking for, but if I didn’t I would be happy to order it. And I know I’m not the only independent business in town to offer this service. In fact, from my experience I believe most of us will do whatever we can to get whatever our customers are looking for. You are, after all, the reason we are here.
Next week Celebrate Your Independence with Independents.
I challenge you to take the Indie Challenge – use Independents Week to explore your community’s independently-owned businesses. See how much of your purchasing for the week you can do with them.
IndieBound best explains the question
Why shop Indie?
When you shop at an independently owned business, your entire community benefits:
The Economy
Spend $100 at a local and $68 of that stays in your community. Spend the same $100 at a national chain, and your community only sees $43.
Local businesses create higher-paying jobs for our neighbors.
More of your taxes are reinvested in your community--where they belong.
The Environment
Buying local means less packaging, less transportation, and a smaller carbon footprint.
Shopping in a local business district means less infrastructure, less maintenance, and more money to beautify your community.
The Community
Local retailers are your friends and neighbors—support them and they’ll support you.
Local businesses donate to charities at more than twice the rate of national chains.
More independents means more choice, more diversity, and a truly unique community.
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